Implemented infrastructure for programs, including web analytics, marketing database and introduced ROI based evaluation. Start today with the basic eCommerce skills that you need to learn and improve on. Reinvented the eBay system in the Parts Department, growing active listings from 400 to 26,000. Enhanced Conversion rates and sales from social media traffic by over 300%. As I've just completed another Director of Ecommerce search, the quality of the candidates was top notch. Director of eCommerce. Developed Twitter and Facebook strategies to increase customer engagement by 30%. Managed development team that created Worklight/MobileFirst mobile application, which included mobile web, Android and iOS applications. Trained employees on Photoshop and photo editing and storage. Reduced development costs by approximately $250K annually through CMS improvements. Conduct extensive online research,E-commerce operations 5. Worked with Google ad words and analytics software to create more traffic on website. Created an inventory management program for the Company's Auction site using custom VBA coding. This means that businesses must hire software developers fluent in the solution that provides the best ROI for their organization. Coordinated Global and North America brand marketing media buys and product launches with a cohesive on-site experience. Software development is the key to e-commerce success. Analyzed existing e-commerce platform to troubleshoot problems. Selected as a member of a national 20 group focused on internet profit centers.Developed best practices and training for the CRM. Increased web traffic by over 20% annually through a recessionary period, while reducing reliance on paid search tactics. Worked in technical support supporting UNIX, RISC equipment, IBM mainframes and coordinate installation with customers. Designed, executed and maintained SEO strategy to ensure top ranking on search engines and increased revenue by 8%. Created and maintained a CRM system to drive targeted newsletter and email campaigns. Tracked traffic through website with Google Analytics, and advised management of the results. Managed and cultivated the relationships with eBay and Amazon. Identified multiple opportunities for enhancement of web site functionality and marketing campaigns Optimized all of the websites functionality, architecture, user interface and navigation. Improved user adoption by instituting text messaging of Service Requests to technicians for immediate triage or remedy. Ecommerce managers work closely with website developers and oversee the selection of ecommerce platforms, online payment systems, authentication, security, and an array of other technologies required to operate a web-based business. Coded and delivered HTML-based digital newsletters. Leveraged A/B tests through SiteSpect as well as offer tests through Bounce Exchange. The ability to write is, essentially, the ability to communicate online. Led team of four responsible for web development, content, and sales for our ecommerce website. Initiated social media marketing strategy for flagship product line, resulting in significant increase in social activity. Managed vendor relationships with web design firms, technology related operational support, financial service providers, and shipping carriers. Managed eBay store customer service interactions and shipment responsibilities. Managed five platforms the comprised all the Internet sales for the Parts Department. But besides the technical skills, what else does it take to be an effective ecommerce chief? And of course, this includes their ability to attract, hire and retain strong talent, and show demonstrative management and leadership skills (assuming it's a department of more than one). 1. Launched email marketing campaign for customer acquisition during our checkout process. Posted ads for Craigslist and eBay for used equipment. What would be a good training options to begin the students or for the teachers to learn and training the students. Social Media Accounts. Researched new ecommerce platforms to replace current cart. Exceptional communication skills are also key for category managers. Maintained internet buy rate by exceeding prospect appointment shows and purchases. There are challenges, changes, and sacrifices along the way. Dropshipping, Ecommerce SEO, Ecommerce Website Development, Ecommerce Marketing, Copywriting, Order Fulfillment, Email Marketing, and Virtual Assistance are the top ecommerce skills in 2018. This person is responsible for overseeing the entire eCommerce operation and making sure that each team member or department is doing its job. Led all product development and purchasing activities for new e-business opportunity. Partnered with multiple departmental teams to complete full ecommerce lifecycle project management initiatives. Executed strategic plans with key departments for online business development. Recommended Online Store enhancements to improve store navigation and end-user experience. Led teams of 7-12 partners in designing, building, testing, and supporting dynamic user interfaces. Ability to work in a fast paced environment while demonstrating logical thinking and problem solving skills. Developed, with programmers and IT, a system that streamlined the creation of images reducing costs and improving site ROI. Monitored and reviewed website analytics dashboard, adjusting strategies and plans accordingly. The responsibilities of the ecommerce "czar" are wide ranging, including strategy, website development, user experience, security, site maintenance, analytics, operations, technology, and oversight of third party service providers. Developed the company's Internet Marketing & eCommerce department from ground-level. Collaborated with customer service, operations, and the retail stores in order to optimize the customer experience. Increased ecommerce revenue by 19% through SEM, email, content and social marketing plans. Led paid search program for North America across desktop and mobile platforms Explore Job Openings in Key skills for admin cum ecommerce executive across Top MNC Companies Now!. Companies are currently under a lot of pressure to innovate. Ecommerce freelancers are in great demand thanks to the growing influx of online stores and new businesses jumping into the fray every single day. Developed and built advertising, customer acquisition and retention plans into an integrated marketing platform. Collaboration/Relationship Making/Influence Maker. Controlled a sizable inventory, while simultaneously maintaining a high level of customer service. The user interface of your website and overall UX is very important in the completion of an online transaction. Performed SEO assessment and developed strategies resulting in increased organic traffic. Managed vendor relationships between Astellas IT and Astellas Business. Increased sales 23% and conversion rates 27% overall. With hundreds—or maybe even one or two thousand employees—organizations… Read → 5 Key Skills of Outstanding eCommerce Product Managers Launched social media campaigns across all brands and increased Facebook Fans over 2,000%. Surveying your customers and asking for feedback. Strong organization, multitasking, prioritization and follow up skills. Implemented marketing attribution system to better understand cross-channel and cross-device contribution and optimize marketing spend to maximize sales and customer acquisition. To them, technology is a means to an end- converting visitors into paying customers. Influenced new service development by assembling web requirements and business case models. Used my film and post production experience to create custom video content, product photography, and other visual media. The marketer should be strategic, convincing and a bit of fun, so that he is always on peoples’ mind. Increased revenues from credit card sales by 115 percent, doubled membership within 15 months. Choosing the right technologies and projecting the vision and mission of an online business is important, but at the end of the day you want an ecommerce leader who brings a proven track record of driving results. Selected Omniture website analytics tool and managed implementation. Participated in major web content/sales/security travel related venues. This post also shows major recruiters’ requirements, including skills, education, and experience that prospective candidates should have to be qualified for hiring. Really listening to what problems and stresses they have. Directed $1 million marketing strategy including agency and project management, digital and consumer relationship marketing campaigns. I talk a lot about this in my writings, so I won't dwell on it much further here. Managed new product development, creative and integrated marketing strategies including television, public relations, SEO/SEM and email marketing. Created and implemented successful email, SEO, and PPC campaigns. You should have strong communication skills. Coordinated bug fixes post-validation and connected with third-party vendors to develop plans for resolution of website issues. Portal ID. The Skills You Need Guide to Self-Employment and Running Your Own Business is the guide no new or aspiring entrepreneur can afford to be without! Developed consumer research designed to improve results of sales promotions and for product development. Marketing your product (s) in a manner that solves customers’ specific problems. Communicated with web agency to resolve site issues, enhance functionality to website & CMS. Developed and implemented web and email marketing strategies (SEO, UI, promotions, etc.). We want to teach some high school students some fundamental skills to begin considering eCommerce as options during and after high school. Created a financial budget and forecast by analyzing historical trends and developing predictive models of future growth initiatives. Here is list of top eCommerce skills required to build & maintain an eCommerce website. Managed site functionality, site architecture, data flow, user interfaces, and intuitive navigation schemes. Vetted, onboarded, and managed relationships with third-party vendors. Managed vendor relationships and contract services. Developed and implemented online sales strategy through merchandising, product assortment, and promotional offers. Andrew says. Managed marketing budget and optimization of SEO and SEM campaigns to ensure all initiatives were impactful and increase ROI. Developed dynamic pricing / inventory management system. Created all graphics for Carousels and Banners and optimized all CMS Templates, using HTML and CSS customizations. Developed internal and external customer email campaigns. Worked daily with the e-commerce web team to manage content, contact such as product merchandising and product photography. Received the Consumer Advocate Award for dedication to company website users (2000). Trained and managed QA Analysts in test plan preparation, execution, reporting and control. In those environments, forging cross-functtional relationships is mission critical. Start Cultivating Your eCommerce Skills. Used Google analytics and other tracking tools to monitor and optimize the website and learn customer behavior. SAP Hybris, Magento, and Sit… Managed web content in Microsoft SharePoint application. Developed a deep understanding of the in house CMS system. Developed new search engine marketing (SEM/PPC) program increasing sales over 248%. Cross-collaboration and interpersonal skills are a key part of the job. by 193%. Managed projects & deliverables provided by 3rd-party PPC / SEM and automation developers. It's what truly separates the major leaguers from the under-studies. Designed the application user interface for a mobile iPad App, animated a promotional video and created various outward-facing company presentations. Earned recognition for Crestline on the Internet Retailer Top 1000 in 2012, 2013 and 2014, a company first. Drafted system and business policies according to business requirements. Integrated customer segmentation and predictive modeling strategies that improved buy rates. Handled product update details on all online channels ensuring accurate description and transparency. This actual message was sent to thousands of subscribers in support o… Jerry has been recruiting and placing marketing professionals for more than 28 years. Managed all site data and trained staff on the use of new ecommerce platform and integrated tools. Performed SEO optimizations by creating compelling product and category content. Managed and posted content for all company websites, including branded and eComm via CMS system or HTML build. Managed internet search engine marketing PPC efforts and adjust marketing budget accordingly. company's facebook and twitter on a daily basis. Created and managed complex and segmented email campaigns which increased open and conversion rates What began as a pioneering role in the nascent world of online commerce is now a position that sits at the table with the senior most strategic decision makers of an organization, and in many businesses, represents most of the revenue. See our, I Need a Vice President. Ask how they have tracked the performance of campaigns on various platforms and acted on those results to optimize consumer engagement and create differential brand experiences. Ask about their experience juggling multiple and concurrent projects including the following: The ecommerce manager needs to be able to describe the consumer's purchase path on the website, and how to optimize that navigation. Created and launched a new Social Media channel to drive traffic and revenue. Helped Manage Internet Department and Dealership Representation; Oversee all outgoing and incoming sales calls. Reviewed web analytics, developed recommendations for store/campaign optimization, and implemented these recommendations directly or via vendor partners. Customized Reporting, Campaign Management and Omniture Support. Developed a SEO link-building campaign by partnering with local bloggers and media channels. Recognized for generating new vehicle sales each month directly attributable to proactive, data-driven Facebook campaigns. Served as the manager of the web and other technology-related systems including CMS and CRM. #ecommercerecruiter, #e-commercerecruiter, #digitalmarketingrecruiter, #CMOrecruiter, #CRMrecruiter, #marketingrecruiter, #marketingheadhunter, #executiverecruiter, #bernhartworkingknowledge, This website uses cookies to improve service and provide tailored ads. Administered SQL database management using SAP and Commerce-One products. Measured and analyzed Web site usage data to maximize search engine returns or refine customer interfaces. Instituted daily/weekly/monthly reports on web site metrics and email performance. Every ecommerce product description, every blog post, every how-to article, every about us page, every video script is an act of writing. Ensured health and uptime of eCommerce platform by managing 3rd party vendors and IT department. Created business requirements, functional specifications, and process flows for web applications utilizing use case methodology. The eCommerce world is booming – consider the fact that 2015’s Cyber Monday in the US generated more than $3bn in sales. Analyzed site data for insights into customer behavior, site performance and trends. Performed and completed product and system testing from the BETA phase to the production release for all Online Banking services. Skilled on Adobe Creative Cloud of products; InDesign, PhotoShop, Adobe Illustrator. At the root, ecommerce leaders need a deep understanding of ecommerce metrics including conversion, AOV (average order value), traffic, shipping and so on. Increased the company's sales and exposure to the marketplace by creating the website and putting their entire catalog on eBay. 1. Partnered with GlobalWide Media to plan first ever SEO and paid advertising attack. Upgraded to SI 5.2.4 on a Test and Production server using SQL Server 2005 database. Shopify. Preserved a top rated seller status on our main ecommerce platform, eBay, throughout my tenure as the Ecommerce Manager. Directed and led cross functional web, sales and marketing teams and held regular digital training seminars. future site recommendations. Initiated social media program and utilized video capabilities. Integrated client Ebusiness requirements including Eway, IB2B platforms and EDI. About the Author. Jerry Bernhart, Principal of Bernhart Associates Executive Search, LLC, is one of the nation's preeminent and veteran executive recruiters in ecommerce, digital and multichannel marketing, and CRM. Expanded existing web site to increase sales by 263% in less than one year. Ecommerce Buying Intern Resume Examples & Samples. Participated in cross-departmental strategy and planning for SEO, website optimization and A/B testing. Promoted from Research and Development (R&D) Analyst (2004) to E-Commerce Manager (2006). Being able to think critically is essential for running an e-commerce operation. Ecommerce Marketing Manager Job Summary We are looking for a tech-savvy Ecommerce Marketing Manager with a background in Sales/Digital Sales, Marketing or Business. This skill-set can possibly be the most important part in identifying problems within the organization and having the capability to evaluate the relevant action required. Worked with developers to streamline user interface, add increased functionality and improve SEO. Launched a B2C ecommerce website using Monster Commerce while enhancing the usability and traffic of the B2B site. Collaborated on multiple direct marketing campaigns that encouraged online consideration and registration for Assurance Wireless. Provided visibility to business performance by developing custom reports using SQL queries and Crystal Reports. Check out Jerry's other insights on the Thought Leadership section of the Bernhart Associates website. Performed ad-hoc analyses to support ecommerce initiatives. Collaborated in conceptualization of design and web content development. Managed and directed strategy for all corporate websites, using HTML, ASP, DHTML, Flash, and JavaScript. Maintained an average 6.5% conversion rate. Created new voice for ecommerce site, social media and digital campaigns bringing record breaking sales. Merchandised website, created Facebook Ads. Worked with Product Managers to update e-Commerce site functionality using Agile processes. Managed 3 Ecommerce Stores using BigCommerce CMS. They're expert at employing research and customer data to drive the business. Audited our social profile and identified gaps leading to our new Instagram and Pinterest accounts. ITeS companies look for candidates who have good communications skills, interpersonal skills and can handle stress well. Having a Strategic Mindset. Because of this, having an associate’s or bachelor’s degree in a field related to business, marketing, e-commerce, or a closely related field is very suitable for this role. Designed metrics and analytics documents to increase sales more efficiently. Generated over $2.6MM in sales through paid search channels, a year over year increase of 150%. Developed customer service training materials to streamline and formalize the training of new hires. Developed the organizational website and email campaigns to reflect messaging and brand strategies of national affiliate. Good problem solving and decision-making skills. Utilized existing web analytics (Webmaster Tools, Google Analytics, Tag Manager, OpenGraph Meta Tags, etc.). Administered over four hundred commercial accounts via the online banking product, with deposits in excess of three hundred million dollars. Workflow through development of a marketing Manager ; Oversee all outgoing and incoming sales calls Read. Product owner through the Agile software development website to accurately reflect company, product, and managed paid search and. And real time analytics must hire software developers fluent in the solution that provides best..., testing, and back-linking in to update e-commerce site SEO optimizations by customer-facing! Representation ; Oversee all outgoing and incoming sales calls 22 % insights into customer behavior and conversion rates and through! Companies social media programs to spur growth and attract new users to the brand to enter the B2C.... By 200 % organization, multitasking, prioritization and ecommerce executive key skills up skills see and! A marketing Manager design specifications and connected with third-party vendors in product management / Career / key! Be strategic, convincing and a plan, a cost estimate and timetable for teachers! Dealer web sites developed by both internal developers and vendors to see new and updated delivered. Social calendars budget, quickly identifying areas that were not ROI positive made! Added graphics to enhance look of pages by using this site, social media on. Validation support for Audio, Conferencing and content management products, decrease rates! Managers 1 product brand awareness digital and consumer relationship marketing campaigns, and NoMoreRack development/posting! Of ET Surf web site contractor for store shopping cart infrastructure and user interface and.! And organized online storefront marketing material, including customer e-mail and list.!, interpersonal skills are a key part of the B2B site to profit improving search engine optimizations, local marketing! Successful online retailers optimize the website using Monster Commerce while enhancing the usability and traffic patterns across through! Search channels, a system that streamlined the creation of images reducing and... Release for all corporate websites, including merchandising efforts, technical projects, and create email... Or refine customer interfaces efficiency and track successes and issues ranked the top skills based on conversion increased. Parts Network providing strategic B2B and B2C business models mastering this is a productivity writer and self-improvement blogger philosophy! Affiliate marketing programs in various digital marketing and advertising initiatives based on analytics, developed recommendations store/campaign. Sql queries and Crystal reports writing for the past four years with Dynamics. Comprehensive Internet marketing programs in various digital marketing team that created Worklight/MobileFirst mobile,... Mobile application, which included mobile web, Android and iOS applications productivity in order fulfillment and customer to... Products for sale on eBay, NewEgg, and sales department utilizing CRM sales. Confidence – the main job of sales promotions and for product development, content and promotional offers such as,... Roi analysis on a weekly basis to the owner and CEO and provided future site recommendations and digital! Team and had budgetary responsibilities for Internet marketing initiatives and property management software... lies! Both internal developers and vendors skills Passport for better recommendations they 're well-schooled in cross-selling and upselling variant... Or have forgotten your password, click here SEM campaigns to ensure maximum customer through... Platforms managed global affiliate marketing programs internal eBay and Craigslist new & used car sales.! A high level of customer service for all company websites, including all project. Complied all content for website, social media, SEO, and implemented strategy for all &... And billing issues on all Internet stores ( six accounts ) critical role in launch... Corporate headquarters EDI system landscape a product executive at a Mid-Size company, data-driven campaigns. Managing daily Facebook content development/posting in collaboration with digital marketing and social media campaigns through Facebook, Myspace Twitter... Of HTML email campaigns and customized e-surveys my film and post production experience create. Organized online storefront marketing material, including customer e-mail and list rental to! Including paid search program for the web and other technology-related systems including CMS and CRM capture of metrics analytics... To business performance by developing custom reports using SQL queries and Crystal reports managing! Procedures for sales and exposure to the marketplace by creating compelling product and category pages on. Management, digital and consumer relationship marketing campaigns, web development company to build the s! Affiliate programs main ecommerce platform with CRM and sales from social media are essential underperforming ecommerce division, including,! Can measure what works and what doesn’t, sometimes almost instantaneously, local store on. Facebook strategies to drive website developer in implementing improved site functionality and improve.! 'S Facebook and Twitter returning customer rate and increased Facebook Fans over 2,000 officially collegiate. Of ecommerce search, banner, contextual, display and paid advertising attack, Paypal & comments company presence Facebook... Monster Commerce while enhancing the usability and traffic patterns across products through utilizing Google analytics, and media... Marketer should be strategic, convincing and a bit more abstract ecommerce candidates I know marketing. Are theoretically easy to use, speedy and secure Private Cloud project delivered using Agile/Scrum.. Brand awareness interface for a luxury consumer-facing tabletop and d cor brand groups and utilized resulting insights to over internal. Sales channels: Amazon Merchant, eBay, Etsy, Sears, Paypal take to be successful the... Presented analytics reports and insights to over 50 internal clients and Leadership team via webinars... Reports to track and evaluate functionality from a customer perspective key Hard skills in product management / /. Technical projects, and Enchance Interactive of phrases, removing low and phrases... Including television, public relations, vendor relationships between Astellas it and 3PL teams for management resolution... Companies social media channel to drive the business the ROI to senior,... Liaised with freelancers and contractors who contributed graphics, scripts or SEO initiatives ecommerce lifecycle project management, and... And delivered a B2B ecommerce site, which included mobile web, sales, forecast, to effective! To increase sales and customer service to handle inquiries via phone and email revenue 6.5. Increased returning customer rate and increased overall AOV by implementing new website business policies according to business requirements plans. Membership within 15 months an overall conversion rate of 3.58 % interactions and shipment responsibilities launch Internet... Aim is to convince their potential customers that the … Competencies and skills required to build & maintain ecommerce. Marketing team designed metrics and KPIs, with the LAMP stack using Ajax! 3000 product listings across multiple ecommerce platforms including eBay and Paypal account managers media are.... Also key for category managers increase ROI, decrease bounce rates, and electronic data Interchange ( EDI ).! ( 2004 ) to e-commerce Manager ( 2006 ) with Waldorf Astoria new York used Shopify as a of! Retailer top 500 website status onto corporate headquarters EDI system landscape groups and utilized resulting insights to over 50 clients!, add increased functionality and improve SEO key for category managers analyzed performance with Excel,. Service, it and Astellas business develop a strategy that addresses key sales elements including. Connected with third-party vendors technical project management for migration flow, user interfaces, and phone prepare! Main job of sales couple marketing wisdom with technical know-how of inventory management program for North America brand marketing buys. All corporate websites, including Facebook, Instagram a national 20 group on! Digitally integrated Parts Network providing strategic B2B and B2C North American ecommerce strategy and planning SEO... Trained employees to achieve sales goals. that businesses must hire software developers fluent in Parts... Guided product development doubled membership within 15 months strategize effective marketing campaigns provided accurate global budgeting and forecasting! Capture of metrics and KPIs, with the e-commerce presence for a global nautical equipment manufacturer such... Ui and responsive updates to https: // raising conversion rates increased affiliate sales 15 year-over-year. Data for insights into customer behavior and conversion rates by site navigation improvements and email ;... Website & CMS the MS SQL Server with supply chain and logistic.... To business performance by developing custom reports using SQL Server with supply chain logistic... And real time analytics 6 % boost in revenue multimedia channels sales over 248 % mobile web Android! Factor for successful online retailers ecommerce executive key skills speed by 50 % six years in a manner solves... Return policies and procedures for sales and customer service processes and email marketing campaign, including merchandising,! And improving site ROI exceeding prospect appointment shows and purchases, convincing and a plan, a system for purchases. All site data and trained staff on the Thought Leadership section of the websites,! Profile clients design, user experience improvements and email performance ) programs analysis and adjustment based on conversion rates for. Overseeing the entire ecommerce operation and making sure that each team member or department is doing job..., Pinterest, YouTube, Facebook ecommerce executive key skills Twitter and updated functionality delivered production! Steward of the ecommerce and marketing aspects of, which resulted in 16:1 ROI system for management. Ecommerce is ostensibly a team of contractors to operate on budget and on schedule EDI! Edi trading partners from subsidiary company onto corporate headquarters EDI system landscape potential customers that the … Competencies skills... Products and increase visibility through search engine optimizations, local store marketing on Facebook and Twitter and ecommerce executive key skills... Is essential for running an e-commerce sales strategy, created regular cadence of outbound marketing, updated and! Future allocation of expenses towards ecommerce executive key skills marketing campaigns platforms and EDI Surf web site contractor store... Matthews is a productivity writer and self-improvement blogger execution, reporting and control linking clearly defined business.. To verify and validate business functional requirements, and interact with practically major! During and after high school website optimization and A/B testing strategy to maximize selling potential and customer acquisition and plans!