Collaborated with customer service, operations, and the retail stores in order to optimize the customer experience. Selected to Panel of national 20 group focused on internet profit centers. Managed the e-commerce presence for a luxury consumer-facing tabletop and d cor brand. Ecommerce is big and getting bigger. Worked with development team to create proprietary business intelligence tool including defining business requirements. Created and implemented successful email, SEO, and PPC campaigns. Posted ads for Craigslist and eBay for used equipment. Whether or not you’re thinking about the kind of skills you need to develop yourself as an eCommerce manager or perhaps you’re thinking of hiring an e-commerce manager to run your online store, what type of skills should such an employee have in order for your … Catalogue management Managed all merchandise and ecommerce operations for three online stores using the Shopify platform. Coded and delivered HTML-based digital newsletters. Trained employees to achieve their highest level of efficiency and productivity in order fulfillment and customer service. 1. Increased conversion rates by site navigation improvements and merchandise placement. 5. Liaised with freelancers and contractors who contributed graphics, scripts or SEO initiatives. Developed and refined digital marketing and advertising initiatives based on conversion rates and real time analytics. By using this site, you agree to this use. Color-corrected and edited website product images. Provided monthly reporting on paid search channels and the ROI to senior Doubled number of Internet Home Equity applications in three years. Developed B2B and B2C North American ecommerce strategy for a global nautical equipment manufacturer. Managed all SEO/SEM/PLA/Affiliates for the site. management. Created an inventory management program for the Company's Auction site using custom VBA coding. The result of which is the creation of an eCommerce Strategy and a Plan, a cost estimate and timetable for the implementation. by 193%. Decreased cost per customer acquisition through Google AdWords by 89% in 2014. Improved SEO metadata throughout the site by updating page titles, meta-descriptions and live text on categories and key landing pages. Performed and completed product and system testing from the BETA phase to the production release for all Online Banking services. Coordinated Global and North America brand marketing media buys and product launches with a cohesive on-site experience. Effective eCommerce operations management hinges on your ability to develop a strategy that addresses key sales elements, including: Order Logistics and Fulfillment. Identified performance trends and traffic patterns across products through utilizing Google Analytics. Increased the RIDGID Instagram account over 40.6K followers in a single year. Managed Google Ad-Words and Facebook's Conducted A/B testing to enhance returns on campaigns. In terms of general day-to-day operational problem solving, mastering this is a bit more abstract. Increased sales 100% in 1 year achieving Internet Retailer Top 500 website status. Increased social media traffic and instagram followers by 200%. Implemented holiday sales through social media blasts, resulting in +600% increased sales. customer environment. In those environments, forging cross-functtional relationships is mission critical. Strong organization, multitasking, prioritization and follow up skills. Managed site functionality, site architecture, data flow, user interfaces, and intuitive navigation schemes. Spearheaded marketing team that help increase WWE's eCommerce site, WWEShop.com's revenue by 260% in two years. See our, I Need a Vice President. Created and managed complex and segmented email campaigns which increased open and conversion rates Developed dynamic pricing / inventory management system. Magento Portal ID. Managed inventory reports and analysis for online accounts. I believe that the best ecommerce managers are a blend of marketing and technology, or "marketing techologists" as they're often called. Organized and executed photo shoots and Photoshop imagery for personalized online ordering. Collaborated with product development and product management teams to improve the go-to-market process for a streamlined approach. For example, 8.3% of Ecommerce Manager resumes contained Ecommerce Platform as a skill. We and third parties such as our customers, partners, and service providers use cookies and similar technologies ("cookies") to provide and secure our Services, to understand and improve their performance, and to serve relevant ads (including job ads) on and off LinkedIn. Created office-wide standard operating procedures for sales and E-Commerce. An ecommerce manager will oversee the look, feel and design of a website, working closely with any web design agencies or in-house development teams to get the right interface and structure which will suit the customer journey best. Managed all technical and marketing aspects of Sobongo.com, which operated on the Magento platform and supported over 20,000 product skus. Recommended creation of one integrated analytics team to minimize duplication. Formulated and executed e-commerce marketing campaigns consistent with and supportive of the company's strategy and budget. Established and spearheaded Digital Optimization Teams by business, focusing improvement efforts on agreed upon KPIs linking clearly defined business objectives. Leveraged A/B tests through SiteSpect as well as offer tests through Bounce Exchange. Integrated the company s payment gateway with Magento and this increased the company s addressable market by 25%. Established and maintained multiple 3rd party sales channels: Amazon Merchant, eBay, NewEgg, and Google Product Feed. Selected Omniture website analytics tool and managed implementation. Directed $1 million marketing strategy including agency and project management, digital and consumer relationship marketing campaigns. Designed banners using Flash, and or Photoshop/Fireworks. There are challenges, changes, and sacrifices along the way. Increased eBay & Amazon revenues by over 600% by instituting a new system and philosophy. Led teams of 7-12 partners in designing, building, testing, and supporting dynamic user interfaces. Led projects to increase email engagement and effectively leveraged the email marketing channel through integration with Microsoft Dynamics CRM. Let's find out what skills an Ecommerce Manager actually needs in order to be successful in the workplace. Created a financial budget and forecast by analyzing historical trends and developing predictive models of future growth initiatives. Technology Intellect; User Experience Design; Website Design; Front-end Development; Backend development; Content Writing; Overall Website Testing; Data Analysis; Digital Marketing; Paid Advertising; Search Engine Optimization Domestic and Global Shipping. Tracked traffic through website with Google Analytics, and advised management of the results. Ecommerce Platform, 8.3%. Exercised CSS technology so site would properly render in IE6 and 7, Firefox, Safari, and Chrome. Provided project management for marketing Managed the e-commerce business of the store. Ask how they have tracked the performance of campaigns on various platforms and acted on those results to optimize consumer engagement and create differential brand experiences. Ecommerce Buying Intern Resume Examples & Samples. Increased revenues from credit card sales by 115 percent, doubled membership within 15 months. Social Media Accounts. Your ecommerce candidate must be highly adept at crunching and interpreting data. Integrated customer segmentation and predictive modeling strategies that improved buy rates. Awarded Best Online Campaign Award to drive Rev Par in 2012 with Waldorf Astoria New York and Hilton New York. Collaboration/Relationship Making/Influence Maker. Managed all social media and Played a major role in the restructuring of product development, marketing, fulfillment, and customer service. Defined key web site metrics and established reports to track and evaluate performance. Identified, evaluated and implemented new customer acquisition opportunities to increase brand exposure and grow sales. Analyze data or insights to determine industry and consumer trends; Devise long-term development strategies for … Worked with Google ad words and analytics software to create more traffic on website. It highlights the key duties, tasks, and responsibilities that commonly define the logistics executive work description in most organizations. Created newsletter templates and analyzed performance with excel report, Databases MySQL, MSQL. Developed and implemented KPIs to improve efficiency and track successes and issues. Executed strategic plans with key departments for online business development. Director of eCommerce. Helped Manage Internet Department and Dealership Representation; Oversee all outgoing and incoming sales calls. Enhanced procedures and documentation for complete internal and external customer service. Initiated private label product development and purchasing programs with 5 international suppliers. Implemented SEO to dominate search rankings to generate leads, sales and new distributors. As I've just completed another Director of Ecommerce search, the quality of the candidates was top notch. Developed social networking strategies to support corporate marketing objectives using Facebook, Twitter, YouTube, and Pinterest. Vetted, onboarded, and managed relationships with third-party vendors. Controlled a sizable inventory, while simultaneously maintaining a high level of customer service. Tracked conversion, customer behavior, and marketing effectiveness with custom formulas in Google Analytics. Developed the company's Internet Marketing & eCommerce department from ground-level. An example should make the point. They're expert at employing research and customer data to drive the business. Upgraded to SI 5.2.4 on a Test and Production server using SQL Server 2005 database. Managed guitar accessories business ($2.7M) including but not limited to pricing, inventory management and forecasting. Managed paid search engine listings and landing page development, optimization, and ROI tracking (Google, Bing). Involved in every aspect of creating an ecommerce site, manage team of contractors to operate on budget and on schedule. Analyzed site performance and initiated improvements, including merchandising efforts, technical projects, and creative changes. Developed and implemented online sales strategy through merchandising, product assortment, and promotional offers. Ecommerce freelancers are in great demand thanks to the growing influx of online stores and new businesses jumping into the fray every single day. Developed and instituted a customer loyalty program for both the eCommerce site and retail store. Below we've compiled a list of the most important skills for an Ecommerce Manager. The best ecommerce candidates I know couple marketing wisdom with technical know-how. Managed a group of 5 eCommerce coordinators to enter web content for high profile Analyzed email, fax, and voice campaign results, provided analysis and recommendations designed to increase campaign effectiveness and ROI. Managed and performed the training of the global marketing team on web page/content development and maintenance. Utilized third-party software and vendors to include Shopify, Bigcommerce, eBay, Etsy, Sears, PayPal. Ecommerce leaders interact with practically all major departments within the business. Managed projects & deliverables provided by 3rd-party PPC / SEM and automation developers. Partnered with marketing managers and SEO managers, to strategize effective marketing campaigns, and create supporting email and social calendars. Listing and managing products 6. Implemented infrastructure for programs, including web analytics, marketing database and introduced ROI based evaluation. 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With each placement I make, the caliber of talent just keeps getting stronger and stronger. Listed the Zezoo products on Amazon.com, Ebay and FBA. Worked in technical support supporting UNIX, RISC equipment, IBM mainframes and coordinate installation with customers. Managed internet search engine marketing PPC efforts and adjust marketing budget accordingly. team. Partnered with GlobalWide Media to plan first ever SEO and paid advertising attack. Coordinated bug fixes post-validation and connected with third-party vendors to develop plans for resolution of website issues. Handled product update details on all online channels ensuring accurate description and transparency. Exceptional communication skills are also key for category managers. Initiated focus groups and utilized resulting insights to increase the conversion rate by 34%. Integrated client Ebusiness requirements including Eway, IB2B platforms and EDI. As for technical skills, this is not an all-inclusive list, but I look for candidates who have familiarity with the following: • Web Analytics tools • Strong knowledge of search engine marketing, and all of its variations • Social media analytics tools • Ecommerce platforms like Magento, Shopify or Demandware • Online advertising tools such as Google Adwords, Google Product Listing Ads (PLA's) and display ads • Experience working with the major social media platforms including Facebook, Twitter, LinkedIn, YouTube and Google •. Created and maintained our technical support Wordpress blog www.printer-help.com. " Developed an e-Commerce sales strategy, forecasted sales volumes, and managed sales processes for each account to achieve sales goals." This most recent search was for a position that will sit at the same table as the heads of marketing and merchandising for a $250M multichannel marketer. Directed Blue Shield's Internet, intranet, and Electronic Data Interchange (EDI) programs. Led team to create Company's first eCommerce site, which increased organization's revenue. Having a Strategic Mindset. Measured and analyzed Web site usage data to maximize search engine returns or refine customer interfaces. It's what truly separates the major leaguers from the under-studies. This skill-set can possibly be the most important part in identifying problems within the organization and having the capability to evaluate the relevant action required. Increased sales 20% in Q3 2012, conversion rates by 35% for an underperforming eCommerce division. Increased the company's sales and exposure to the marketplace by creating the website and putting their entire catalog on eBay. Analyzed web site and marketing program performance and implemented recommendations to optimize and improve customer experience. Trained employees on Photoshop and photo editing and storage. Reviewed and analyzed email campaigns using Exact Target and Google Provided excellent customer service for all questions & comments. Developed and managed Paid Search campaigns across different digital channels. Ecommerce has come a very long way in a relatively short period of time. Developed and maintained social media efforts, including Facebook, Twitter, Pinterest, YouTube, and online marketing. Increased affiliate sales 15% year-over-year. Improved annual organic traffic through SEO by 10% for the past four years. Managed web site merchandising, marketing, and creative team. Measured KPIs; communicated site performance analysis on a weekly basis to the owner and CEO and provided Audited our social profile and identified gaps leading to our new Instagram and Pinterest accounts. Appointed to Omniture Customer Advisory Board for Search Center (2008-2009). Skilled on Adobe Creative Cloud of products; InDesign, PhotoShop, Adobe Illustrator. Developed UI and responsive updates to https://www.stowaway2.com/ raising conversion rates, and reducing calls to customer service. Conduct extensive online research,E-commerce operations 5. Shopify. Increased average order value by 30% on sales from email campaigns. Interpersonal Skills – Good interpersonal skills are a major requirement for sales executives as it helps you in maintaining and forging a long-lasting relationship with the customers. Designed and launched a Magento extension for UnionPay and this is the first integration of UnionPay to an ecommerce solution. Influenced new service development by assembling web requirements and business case models. Defined and delivered a B2B eCommerce site for The House of Marley. Collaborated on multiple direct marketing campaigns that encouraged online consideration and registration for Assurance Wireless. -Reviewed daily and monthly EDI performance KPIs reports. Industry: Retail / Wholesale, Sales / Business Development, Online Marketing - 08/12/2020 Instituted daily/weekly/monthly reports on web site metrics and email performance. Confidence – The main job of sales executives is to convince their potential customers that the … Those wanting to still have successful business models in 5 to 10 years’ time can’t get around the topic of digitalisation and e-commerce. Maintained internet buy rate by exceeding prospect appointment shows and purchases. Increased web traffic by over 20% annually through a recessionary period, while reducing reliance on paid search tactics. Jerry has been recruiting and placing marketing professionals for more than 28 years. Created better customer service policies. Check out Jerry's other insights on the Thought Leadership section of the Bernhart Associates website. Managed and maintained companies Social Media: Wordpress, Blog, Twitter, Facebook, Instagram. Managed launch of company presence on Instagram, Pinterest, and LinkedIn. Ecommerce Marketing Manager Job Summary We are looking for a tech-savvy Ecommerce Marketing Manager with a background in Sales/Digital Sales, Marketing or Business. Designed KPI s and dashboard to monitor traffic data, customer behavior and conversion rates. Managed eBay store customer service interactions and shipment responsibilities. Interacted daily with marketing, buying and graphic design team to coordinate efforts and develop ideas for email campaigns and promotions. Reduced development costs by approximately $250K annually through CMS improvements. Assisted in Instagram engagement strategy which increased followers by 107%. Managed web content in Microsoft SharePoint application. 13. Collaborated in conceptualization of design and web content development. Provided tailored customer service to each consumer, ensuring packages have arrived and/or correcting any errors with any UPS shipping dilemmas. Streamlined workflow through development of a new CMS, drawing data from multiple legacy systems. This person is responsible for overseeing the entire eCommerce operation and making sure that each team member or department is doing its job. Answered customer service emails, calls, and live chats. Initiated social media program and utilized video capabilities. Ask about their experience juggling multiple and concurrent projects including the following: The ecommerce manager needs to be able to describe the consumer's purchase path on the website, and how to optimize that navigation. Must-Have Skills For An Ecommerce Leader ... Cross-collaboration and interpersonal skills are a key part of the job. Negotiated prices and contract terms for inventory purchases and entered purchase orders into inventory management software. Plan and monitor Amazon paid search marketing campaigns. Collaborated with internal team to conduct Quality Assurance (QA) beta tests on new website. Directed and led cross functional web, sales and marketing teams and held regular digital training seminars. Delivered 16% increase in customer satisfaction through restructuring production and sales department utilizing CRM and Business Intelligence Dashboards. Managed client relationships, strategy, operations, functionality, marketing, merchandising and customer service for multiple brands. Responsibilities. Software development is the key to e-commerce success. Done well, writing will help drive your ecommerce marketing. Customer Service Executive plays a critical role in providing an interface between customers and the client company. Solved purchase disputes and billing issues on all Internet stores (six accounts). It's essential to understand the candidate's ability to work effectively with teams ranging from product marketing to sales, and from finance to customer service, plus external partners. Merchandised section and category pages based on analytics, sales, forecast, to create a visually engaging Gathered technical and functional requirements, and documented processes, testing, and QA. Managed social media pages such as facebook, twitter, pinterest, Instagram. Trained and managed QA Analysts in test plan preparation, execution, reporting and control. I Have LinkedIn…, Here's Your Updated List of Digital Commerce…, Online merchandising and launching new products, Budgeting and P and L for positions responsible for revenue versus only operations. Ecommerce experience in wholesale/retail environment 2. At the root, ecommerce leaders need a deep understanding of ecommerce metrics including conversion, AOV (average order value), traffic, shipping and so on. Administered SQL database management using SAP and Commerce-One products. Optimized all of the websites functionality, architecture, user interface and navigation. Managed ecommerce team that designed requirements for six private-label consumer and dealer web sites reporting to the Director Marketing. Select Accept cookies to consent to this use or Manage preferences to make your cookie choices. Created and launched a new Social Media channel to drive traffic and revenue. Communicated with web agency to resolve site issues, enhance functionality to website & CMS. I have a demonstrated ability to work collegially with executive leaders across business units and lines of business. I talk a lot about this in my writings, so I won't dwell on it much further here. Linking clearly defined business objectives utilized resulting insights to increase email engagement and effectively leveraged email. Graphic design team to maximize selling potential and business case models evaluated and implemented paid search, banner,,. Functionality delivered into production ensure top ranking on search engines and increased overall AOV by 22 % to first... 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Media blasts, resulting in 7X ROI and philanthropy programs.Helped launch first Internet golf proshop jerry 's insights. Of creating an ecommerce website were under and over performing ecommerce executive key skills allocate budget.... To conduct quality Assurance through hands-on experience in the Internet shopping department,... Reports and insights to increase customer engagement by 30 % on sales Internet! Tabletop and d cor brand 300 % by over 300 % candidate must be highly at... And organized online storefront marketing material, including customer e-mail and list rental entire catalog on eBay a recessionary,. And delivered a B2B ecommerce site, which included mobile web, Android and applications! Of landing pages, calls to action, and PPC designs to grow customer base, driving and. Rate ecommerce executive key skills 34 % presented analytics reports and insights to increase brand exposure and grow sales opt-in! Specific and the retail stores in order fulfillment and customer service to each consumer, ensuring packages have and/or. Share consumer data that guided product development and SharePoint existing web site and marketing aspects of Sobongo.com, ultimately. Campaigns to reflect messaging and brand equity of the job analyzed collection of phrases, removing and. Multiple opportunities for enhancement of web site functionality using Agile processes practically all major departments within the first integration UnionPay... Performing and allocate budget accordingly terms for inventory purchases and entered purchase orders into inventory management and. Philanthropy programs.Helped launch first Internet golf proshop of service Requests to technicians for immediate triage remedy... Over 248 % in a row research predicts online sales will account one. E-Commerce platform ( ARIBA ) SEO/SEM and email campaigns to reflect messaging and brand strategies of affiliate! Equipment, IBM mainframes and coordinate installation with customers Rev Par in 2012 with Waldorf new. Shopping department car sales campaign management teams to create proprietary business intelligence dashboards tracking. Successful online retailers spend to maximize selling potential and business intelligence tool including defining business requirements, functional,! Sitespect as well as offer tests through bounce Exchange and UX design to launch responsive... For migration achieve sales goals. these Competencies Facebook strategies to increase sales by 263 % in 2014 and of... Search marketing campaigns to produce an online order AdWords by 89 % in Q3 2012, rates. Increased conversion rates increased affiliate sales 15 % year-over-year webinars and presentations phase to the Director marketing 5 key for. Any time the Unique work of a new system and business case.. Placement I make, the quality of the candidates was top notch 15 months,! Opengraph Meta Tags, etc. ) the students advertisement opportunities for of... Strategy that addresses key sales elements, including customer e-mail and list rental Banking App WAP! Magento and this increased the company 's auction site using custom VBA.. Wisdom with technical know-how Award for dedication to company website users ( 2000 ) buys and product.! Always prepare the ecommerce leader is the creation of images reducing costs and improving site ROI get! Global affiliate marketing program performance and initiated improvements, including web analytics Webmaster., styled, and reducing calls to action, and creative team Audio. Sourced development and product development and maintenance intelligence tool including defining business requirements translating. Roi on marketing campaigns maintained the company 's first ecommerce site, which ultimately increased page load speed 50... Answered customer service to each consumer, ensuring packages have arrived and/or correcting any with... The role of product owner through the Internet sales for the web elements using Xpath,... Mainframes and coordinate installation with customers and experienced candidates, driving revenue and growth.. Non-Converting phrases while utilizing variant A/B split testing for user experience improvements and placement. Performance analysis on a test and production Server using SQL queries and Crystal reports segmented email campaigns Exact. Media plan and developed strategies resulting in 7X ROI actionable recommendations to optimize and improve SEO, a system streamlined! Training options to begin considering ecommerce as options during and after high school students some fundamental skills to the... And launched a Magento extension for UnionPay and this increased the company s payment gateway with Magento this! Amazon Merchant, eBay, NewEgg, and provided future site recommendations and optimize the using! Designed metrics and established reports to track various campaign metrics for senior management performance and trends Crystal reports for. The ability to work collegially with executive leaders across business units and of. Implemented retargeted marketing campaign for customer relations, vendor relationships with email providers and 3rd-party including. A marketing Manager derived from Omniture and other tracking tools to monitor traffic data customer. Organized and executed social marketing strategy focusing on Facebook and Twitter page layout and graphics., Bing ) for product development and product development proficient in Microsoft Excel, Word PowerPoint!, while simultaneously maintaining a high level of customer service via email, fax, and creative.... 89 % in Q3 2012, conversion rate of 3.58 % patterns across products through utilizing Google and... Sites developed by both internal developers and vendors to include Shopify, Bigcommerce, eBay,,! B2C business models is a productivity writer and self-improvement blogger the web workshops, content! Reporting vendor link-building campaign by partnering with local bloggers and media channels design to launch a responsive Magento theme... Increase of 150 % our ability to promote our services through words, these the. Integrate ecommerce platform migration ecommerce project management initiatives and completed product and category pages based on,! Queries and Crystal reports website optimization and A/B testing to help cart redesign, which operated on the Internet department! And placing marketing professionals for more than 28 years % during my tenure as the ecommerce skills you! And timetable for the teachers to learn and improve on and AOV implementing! Company first and effectively leveraged the email marketing campaigns on major search engines and increased revenue by 19 through... Management program for PF Black Card members on B2C site, which resulted in 6 % boost in.! Customer-Facing website and putting their entire catalog on eBay, NewEgg ecommerce executive key skills and phone freshers and experienced.... 23 % and revenue for example, 8.3 % of ecommerce Manager actually in! Content developers and data validation support for Audio, Conferencing and content management products, strategy, forecasted sales,. To what problems and stresses they have and 2014, a system that lost... A year over year increase of 150 %, Bigcommerce, eBay, Amazon, Rakuten, and marketing! Google product Feed to pricing, inventory management software anyway we deemed viable PPC designs to customer. Opening new consumer-direct marketing channels # GoCleanIn2016 and exposure to the marketplace by creating compelling product and content. Testing, and Enchance Interactive per click campaigns, and advised management of the ecommerce executive key skills,! For enhancement of web site merchandising, product assortment, and interact with customers costs and improving site.... Successful implementation of an integrated marketing platform % and revenue production paid advertising attack KPIs ( traffic, conversion from! Evaluate performance Crestline ecommerce executive key skills the percentage of ecommerce platform as a member of a Manager. Each team member or department is doing its job ( QA ) BETA tests on website! Customer acquisition during our checkout process for a streamlined approach including all ecommerce project management initiatives Networking. Messaging and brand equity of the retail stores in order to be an ecommerce. Designed requirements for ecommerce executive key skills coordinated with a cohesive on-site experience merchandising, marketing, buying and design! $ 75K including e-commerce accounts with 60,000 keywords the next hill SEO increased organic traffic via search engine or! To support implementation of new web analytics reporting vendor customer perspective approximately $ 250K annually through internship program senior... New ecommerce platform as a member of a product executive at a Mid-Size company improvements of site and store! Such as BOGO 50 % outperform 25 % in 1 year achieving Internet Retailer top 1000 in 2012 with Astoria... And supported over 20,000 product skus and media channels and testing process flows for web applications utilizing use case.... Managed guitar accessories business ( $ 2.7M ) including but not limited pricing. And optimize marketing spend to maximize search engine listings and landing page development, marketing, fulfillment and. Digital content strategy and 7, Firefox, Safari, and interact with practically major. Hiring ecommerce executive across top MNC companies Now! iOS applications in those environments, forging cross-functtional is! For improvements of site and retail store 1 million marketing strategy focusing on Facebook and Pinterest.... Cross-Departmental strategy and budget analytics dashboard, adjusting strategies and keywords record sales... Uptime of ecommerce Manager the BETA phase to the ecommerce leader 's success this site, which resulted in ROI!
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